Choosing your cofounders is one of many decisions you have to make when setting up your business. We think it is the single most important one. Get this right, and you significantly increase your chances of success. Even with a fantastic idea and strong product-market fit, your business can unravel if you do not have…

The top 5 UK startups to watch in 2021 Let’s address the elephant in the room straight away: when we say “UK Startups to watch in 2021”, we don’t mean Tesla, or Stripe. We mean early-stage, promising companies. Like us. Just kidding… Or not? Unsurprisingly, the UK startup industry is moving in 2021 in relatively…

Even for the most experienced marketeers and marketing teams, effective content marketing has become a very complex area that requires considerable time and resources. Both of which are often in short supply for start-ups and SMEs. Marketing professionals in modest size companies will often be running the entire Marcomms show on their own. And these…